AMC Theatres
The Bigger Picture
In the age of on-demand entertainment, the magic of movie-going has dimmed.
We have traded on the shared joy of the cinema for the convenience of staying in, mistaking it for a better deal. The goal of this brief is to bring back the love for the big screen for millennials and Gen Z.
The way we consume content today has become a lot more technical. When you use streaming services or scroll through social media, an algorithm decides what you’ll see. People are viewing content in bubbles. This digital segregation divides what people consume and, as a result, what they think.
Humans have used stories to connect for as long as we have existed. When you go to the cinema to watch a film, you see the same thing that everyone else does. The stories connect us.
The world is more fractured than ever. AMC is in a unique position to leverage their network and bring people together over stories. To see the bigger picture. Connect with the friends, family or complete strangers that shared the movie with you.
Categories
Print
Digital
PR
Social
Bigger Is Better
Phones are not optimised for viewing content together like cinema screens are.
Let’s show the relative size of an AMC theatre screen, the billboard, versus a tiny phone screen. Featuring movie characters trying to peek out.
Extensions
Extensions
Scroll-Free Viewing
Phones get in the way of connection between people, watching films or otherwise.
Launch a branded, lockable phone box for home or theatre. It's guaranteed distraction-proof.
Community Action
Run a TikTok competition where different parts of an image are served as ads to different users.
The audience must work together to decipher what the image is. Once they compile and enter, one team will win a lifetime AMC A-List membership.
Cinema Chemistry
Going to the movies is almost synonymous with the idea of a first date.
Let’s leverage this and collaborate with Bumble to create a dating layer for the AMC app.
We will connect people over movies – either romantically or platonically.
Democra-Seat
Watching a movie with friends, partners, or even strangers can bring you closer. Let’s create an opportunity to do this in the streets of major cities across the country.
Take over digital billboards and play new release films. Link a row of cinema seats in view. Let people share the space, AMC style, for free.