Flavedo & Albedo
Container Takeover
Microplastics. They’re everywhere. You might be eating some right now.
Each year, manufacturers produce more than 120 billion new plastic containers for cosmetics. Most people throw these away after one use. This makes the industry one of the biggest contributors to waste worldwide.
Flavedo & Albedo are different. They are proud not to use any plastic, not only in their packaging but also in their entire supply chain.
Despite the threats, there is often not much incentive to recycle. It’s very easy to throw our rubbish away. Let’s reward people for not throwing away plastic. They can refill their used make-up containers for free.
Let's build hype for sustainability with a 24-hour blitz on waste. Flavedo & Albedo set up 24-hour pop-up spots. Here, consumers can drop off their cleaned used makeup packaging. The team refills competitors' containers with Flavedo & Albedo products for free. They also label them with a compostable sticker.
Categories
PR
Social
Direct
Print
Extensions
Extensions
Recycled Billboards
Before refill day, we’ll stealthily take over a competitor's billboard, using labels that matches your container.
Under The Influencer
Partner with beauty influencers and do a social account takeover as Flavedo & Albedo. Sharing beauty and sustainability content, plus hyping up the refill promotion.
Takeover Container
When you collect your haul, we’ll put your containers in a farmers market-style box. You can use it again the next time you go for organic goodies.
Takeover Container
We’ll give away a one-of-a-kind bin that won't go to landfill. Plus, motivate people to collect empty containers before the next refill day.